Gift Basket Page

Gift, Gourmet, & Decor Magazine

admingift — Tue, 01 Feb 2011 17:09:15 +0000

The newest issue of Gift, Gourmet and Decor magazine is now available online. One of the best features in the magazine is the “Idea Calendar”. In the January issue, you’ll find an idea for promoting your gift baskets for each day of February and March.
In this same issue, I found several articles that prompted marketing [...]

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Hot New Trends at The Fancy Food Show

admingift — Thu, 27 Jan 2011 21:58:54 +0000

The 2011 NASFT Fancy Food Trade show is over. Even if you weren’t there, you can still learn about the newest products and trends in the gourmet industry. During the 3 day show, a group of industry experts toured the show and compiled a list of “top trends”.
“Among the trends identified were:

Chocolate for Breakfast, including [...]

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Can You Sell Your Gift Baskets At A Trade Show?

admingift — Fri, 21 Jan 2011 23:26:09 +0000

You may attend a certain number of industry trade shows to find new products for your gift basket designs. I recently posted a blog about one of the biggest trade shows for gift basket businesses: The NASFT Fancy Food Show in San Francisco. But there are also many trade show opportunities where you can display [...]

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Connect With Your Customers In A “New” Way

admingift — Tue, 11 Jan 2011 04:24:58 +0000

In the world of electronics and social media, I often feel like a dinosaur. I’m told to connect to everyone that I know (and knew in high school). Mechanized devices have taken over my life. I’ve finally given in to using my phone to help me find my next meal, entertainment, and look up definitions [...]

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NASFT Helps You Plan for the Fancy Food Show

admingift — Tue, 21 Dec 2010 04:58:09 +0000

You may have read my recent post about the NASFT Fancy Food Show being held in San Francisco, January 16 -1 8, 2011. If you’re planning to attend the show, you may want to go to the NASFT web site and take advantage of the resources that are available to help you prepare for the [...]

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Don’t Miss the Winter Fancy Food Show

admingift — Wed, 15 Dec 2010 02:03:12 +0000

Register now for the 36th Winter Fancy Food Show in San Francisco, January 16 – 18, 2011. This annual show, sponsored by the National Association for the Specialty Food Trade (NASFT), is the largest specialty food event in the U.S. Over “17,000+ Winter Fancy Food Show attendees will see more than 80,000 products featuring [...]

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Expanding Benefits In A Shrinking Economy

admingift — Tue, 30 Nov 2010 11:51:43 +0000

Over the past several years, many business owners felt that they were forced to reduce employee benefits or ask employees to pick up more of the costs. But I just read a story about a company that has expanded those benefits….and the owners believe that it makes good business sense!
As described in the current issue [...]

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Selling Gift Baskets by US Mail

admingift — Thu, 25 Nov 2010 23:10:32 +0000

We hear so much talk these days about social media marketing. So many articles and resources espouse the importance of using Facebook, Twitter and other social media tools to connect with our customers. But should we all just jump on the social media bandwagon? What about that “old fashioned” method of getting the word out [...]

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Gift Baskets: Be Optimistic For 2010 Holiday Sales

admingift — Thu, 18 Nov 2010 04:02:20 +0000

In the September issue of Gourmet Retailer Magazine, check out “Gift Items” for a review of products that consumers are likely to purchase this holiday season. Author Anna Wolfe, cites statistics from Unity Marketing’s Gifting Report 2010 ranking the top gift selections for 2009 holidays. “Ranking #11 was gift baskets with 16% of gift givers [...]

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Bold Steps to Revive Gift Basket Sales

admingift — Tue, 09 Nov 2010 13:14:07 +0000

Read “Winning On The Web” for a plethora of exceptional suggestions for revving up holiday sales. Author Marshal Marcovitz includes recommendations for planning your promotions, analyzing your promotional mix, marketing on a shoestring and managing your customers.
He also points out it that “costs seven times more to acquire a new customer than to retain a [...]

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