Starbucks is Talking to Customers: Why Can’t You?
We used to call it a suggestion box. But now, Starbucks has taken the idea “high-tech” and is “getting ideas from customers via the Internet. The coffee shop chain launched the social web site “MyStarbucks-Idea.com” in March 2008. So far, it has received more than 80,000 suggestions through the site” - and actually implemented a [...]