Gift, Gourmet, & De...
The newest issue of Gift, Gourmet and Decor magazine is now available online. One of the best features in the magazine is the “Idea Calendar”. In the January issue, you’ll find an idea for promoting your gift baskets for each day of February and March.
In...
Hot New Trends at The Fa...
The 2011 NASFT Fancy Food Trade show is over. Even if you weren’t there, you can still learn about the newest products and trends in the gourmet industry. During the 3 day show, a group of industry experts toured the show and compiled a list...
Can You Sell Your Gift B...
You may attend a certain number of industry trade shows to find new products for your gift basket designs. I recently posted a blog about one of the biggest trade shows for gift basket businesses: The NASFT Fancy Food Show in San Francisco. But there...
Connect With Your Custom...
In the world of electronics and social media, I often feel like a dinosaur. I’m told to connect to everyone that I know (and knew in high school). Mechanized devices have taken over my life. I’ve finally given in to using my phone to help...
NASFT Helps You Plan for...
You may have read my recent post about the NASFT Fancy Food Show being held in San Francisco, January 16 -1 8, 2011. If you’re planning to attend the show, you may want to go to the NASFT web site and take advantage of the ...
Don’t Miss the Win...
Register now for the 36th Winter Fancy Food Show in San Francisco, January 16 – 18, 2011. This annual show, sponsored by the National Association for the Specialty Food Trade (NASFT), is the largest specialty food event in the U.S. Over “17,000+ Winter Fancy Food...
Expanding Benefits In A ...
Over the past several years, many business owners felt that they were forced to reduce employee benefits or ask employees to pick up more of the costs. But I just read a story about a company that has expanded those benefits….and the owners believe that...
Selling Gift Baskets by ...
We hear so much talk these days about social media marketing. So many articles and resources espouse the importance of using Facebook, Twitter and other social media tools to connect with our customers. But should we all just jump on the social media bandwagon? What...
Gift Baskets: Be Optimis...
In the September issue of Gourmet Retailer Magazine, check out “Gift Items” for a review of products that consumers are likely to purchase this holiday season. Author Anna Wolfe, cites statistics from Unity Marketing’s Gifting Report 2010 ranking the top gift selections for 2009 holidays....
Bold Steps to Revive Gif...
Read “Winning On The Web” for a plethora of exceptional suggestions for revving up holiday sales. Author Marshal Marcovitz includes recommendations for planning your promotions, analyzing your promotional mix, marketing on a shoestring and managing your customers.
He also points out it that “costs seven times...
2011 Gift Basket Profess...
Mark your calendars: August 4 – 6, 2011. The National Gift Basket Professional Convention will be held in Columbus, Ohio. Convention hosts Pam & Tom Newell have put together 3 days of education, networking, seminars, workshops, discussion groups and a trade show including a splendid...
Who’s Buying Your ...
Read in Gourmet Retailer online magazine: a summary of NASFT’s annual report on consumer purchasing habits and trends in the specialty foods category. Most of the products that we include in our gift baskets fall under the category of “specialty foods”. Not only will you...